About
A biomedicine start-up wanted to improve their market presence and sales by implementing various lead generation strategies within social media.
The goal
Automating the process of enriching B2B lead data in the CRM from company pages in social media. Send connection requests on behalf of the top executives of the company to potential leads. Neither of this was done actively in the past
What we did
Integrated social media sites with their CRM system to continuously run checkups on existing and new leads Also implemented solutions to handle connection requests to potential new prospects
